[07.15.2009]  Clan Wars covered by USA Today!

There's free, and then there's "freemium."

Free online game destinations such as Disney's Club Penguin and RuneScape have drawn millions of younger players with no-cost, often ad-supported offerings, then made money by encouraging folks to chip in for additional access and features.

This "velvet rope or VIP club model" of subscriptions or tiny transactions gives players "a better experience," says Michael Cai of market research firm Interpret.

Original story here


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